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Arai Noriko / 新井 範子Arai Noriko

Faculty of Economics, Department of Management Professor

Research Interests

My research focuses on value co-creation marketing, in which value is created through relationships with consumers. In recent years, I have been working on purpose-driven marketing, in which companies form brands and build communities/markets by aiming to solve social issues.
I am also researching mechanisms to generate synergy between business and social contribution and shopping spaces that are easy for the elderly and disabled to shop in.

SDGs related to research activities

  • NO POVERTY
  • ZERO HUNGER
  • GOOD HEALTH AND WELL-BEING
  • GENDER EQUALITY
  • AFFORDABLE AND CLEAN ENERGY
  • LIFE BELOW WATER

Research activities

Profile