Arai Noriko, Professor
Faculty of Economics, Department of Management
Due to changes in social consciousness, the criteria for choosing people’s goods and services are changing. Consideration for the environment and human rights has become an important factor when choosing product or service. In addition,the purpose of a company has changed from making a profit to contributing to society.
This course aims to
・develop a new mindset regarding corporates’ new attitudes towards the new societal role of marketing that response SDGs
・understand the social marketing techniques are used to influence individials or groups to change their behavior in order to improve social goods and their lifestyle.