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Togawa Taku / 外川 拓Togawa Taku

Faculty of Economics, Department of Management Associate Professor

Research Interests

Taku Togawa received his Ph.D. in Marketing from Waseda University in 2018. He mainly conducts experimental studies in the area of consumer behavior. Specifically, his research focuses on how and when sensory inputs from marketing tools, including advertising, packaging, and in-store environments, influence consumers' perceptions, evaluations, and consumption behavior.
Dr. Togawa's research has appeared in top-tier journals such as the Journal of Consumer Psychology, Journal of Retailing, Personality and Social Psychology Bulletin, Marketing Intelligence and Planning, Motivation Science, and Food Quality and Preference. He serves on the editorial boards of the Journal of Marketing & Distribution, JSMD Review, and Japan Marketing Journal.
Dr. Togawa joined Sophia University, Department of Management as an Associate Professor in April 2020. He currently teaches marketing courses at the undergraduate program and supervises graduate student research.

SDGs related to research activities

  • GOOD HEALTH AND WELL-BEING
  • INDUSTRY, INNOVATION AND INFRASTRUCTURE
  • RESPONSIBLE CONSUMPTION

Research activities

Profile